There are probably not many HR websites that would have sales on them - but they should!!! HR is not there for it's own ends but to develop the business. Every single commercial business needs sales. Put simply without any sales there is no business!

In many companies sales are left to the sales team. to be successful EVERY SINGLE EMPLOYEE must feel accountable for creating sales. To do this they need to be proud of their product and want to tell the world about it. HR teams have a key responsibility to develop this culture.

One of the best case studies to illustrate this culture is "Think Strawberries". http://www.jeffcoy.com/gems/docs/Think%20Strawberries.pdf.

The case study dates back to 1974 so it has stood the test of time. In case you are wondering - IT IS NOTHING TO DO WITH STRAWBERRIES - but everything to do with creating pride in your product to get everyone to want to buy it.

Do you "Think Strawberries" in your business?